Product Launch

Unique Venue Transformation

Our nearly 20-year relationship with United Airlines is the kind of partnership that makes us proud. We have provided support for every event-type imaginable: conferences, meetings, gate events, and employee celebrations. So when they enlisted our help for the launch of a new product, we gladly accepted. The project was to take a non-traditional venue and transform it into an elaborate environment to launch the release of a new airplane.

LSAV POWERHOUSE worked with United to design, stage, and execute five unique spaces within a 72,000 square foot airplane hangar. Each space identified was used to promote a different element of the event – an awards ceremony with a stage, a dining location for seating, a gaming space for engagement, a live entertainment area for dancing, and the belle of the ball—a Boeing 787 Dreamliner.

Working in a hangar provided LSAV’s designers many opportunities to rethink the way an event is engineered. Audio was a challenge because of the high metal ceilings, lighting because we needed an intimate environment and video because we had content to show. Our solutions to these challenges and the great success of this event proved once again that LSAV can handle any event anywhere.

Specialties: Environmental Transformation, Rigging Design and Solutions, Specialty Projection, Atmospherical Lighting, Logistics
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