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United Airlines at the 2024 DNC

LSAV POWERHOUSE Elevates United Airlines’ Presence at the 2024 Democratic National Convention

LSAV POWERHOUSE Elevates United Airlines’ Presence at the 2024 Democratic National Convention

Key services:

  • Full-scale event production
  • Brand Activation
  • Creative Concept Development
  • Interactive Lounge Design
  • Storytelling and Brand Messaging
  • Sustainability Focused event elements
  • Venue Transformation
  • Technical Production
  • On-site Execution and Management

The Challenge

As a major corporate sponsor of the 2024 Democratic National Convention in Chicago, United Airlines aimed to create an unforgettable presence that resonated with a diverse audience of policymakers, media, and VIPs. The challenge was to showcase the airline’s brand values of innovation, sustainability, and excellence in travel while reinforcing its leadership position in the airline industry. United needed a sophisticated, immersive experience that would not only engage attendees but also communicate the airline’s commitment to eco-friendly initiatives and cutting-edge technology. To achieve this, they partnered with LSAV POWERHOUSE for full-scale event production and brand activation, with the goal of crafting an activation that would stand out in the high-profile setting of the convention.

The Process

LSAV POWERHOUSE worked closely with United Airlines to design a multi-sensory experience that blended technology, storytelling, and sustainability. Our creative team collaborated with United’s leadership to conceptualize a futuristic activation space that would showcase the airline’s global routes, real-time carbon offset data, and dedication to environmental responsibility. The venue was transformed into an interactive lounge, featuring digital displays that allowed attendees to engage with United’s global impact and learn about the airline’s ongoing efforts to reduce its carbon footprint.

The design was anchored by a striking entryway inspired by modern airport architecture, setting the tone for a sleek, contemporary atmosphere. Every element, from sound and lighting to scenic design, was carefully coordinated to align with United’s values and the overarching themes of the convention, which focused on innovation and sustainability.

Executing an event of this scale presented unique challenges, including the need to adapt the design to the historic Chicago venue, work within tight schedules, and navigate heightened security protocols. LSAV POWERHOUSE tackled these obstacles through meticulous planning and technical precision. Our team coordinated seamlessly with event organizers and provided expertise across all areas of production, ensuring that each aspect of the activation exceeded expectations.

The Results

The United Airlines activation at the 2024 Democratic National Convention was a resounding success. The immersive experience captivated attendees, generating widespread recognition for United’s innovative approach to sustainability and technology. Social media engagement increased significantly during the event, with positive mentions of the airline growing throughout the convention. The immersive digital displays and dynamic projection mapping were praised for their ability to bring United’s brand story to life, leaving a lasting impression on all who attended.

United’s executives expressed their gratitude for LSAV POWERHOUSE’s flawless execution of the event, noting that the activation elevated the airline’s presence on a global stage and showcased its commitment to sustainability in a compelling way. The success of this partnership underscores LSAV POWERHOUSE’s ability to transform ambitious brand goals into impactful, memorable experiences that resonate with diverse audiences.

By delivering a sophisticated and impactful activation, LSAV POWERHOUSE not only reinforced United Airlines’ leadership in the industry but also demonstrated the power of strategic event production in creating meaningful, lasting impressions. This collaboration exemplifies how carefully curated events can align a brand’s vision with its audience and leave a powerful mark on the global stage.

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