Media Experience That's Strategic, Seamless, and Unforgettable
United Airlines Media Day: A New Era of Air Travel, Revealed Live
United Airlines Media Day: A New Era of Air Travel, Revealed Live
Key services:
General Session Production
Creative & Scenic Design
Rigging & Technical Direction
Talent Management
Show Calling & Staffing
Overview
When United Airlines set out to introduce the future of its onboard experience, the moment demanded more than a standard press event—it required a production that felt as innovative as the products themselves.
To unveil the new Relax Row, enhanced Polaris seating, and next-generation aircraft interiors, United partnered with LSAV to design and deliver a media experience that was equal parts strategic, seamless, and unforgettable.
The Challenge
This wasn’t a single announcement—it was a layered product launch with global visibility. United needed to clearly communicate multiple innovations while maintaining momentum, clarity, and impact throughout the program.
The stakes were high:
Introduce entirely new seating concepts
Elevate premium cabin storytelling
Create a standout moment that would resonate with media and stakeholders alike
All within a live environment where timing, transitions, and execution had to be flawless.
United Customer Connection 2024
The Solution
LSAV approached the event as a fully integrated production—bringing together creative, technical, and operational expertise to deliver a cohesive experience from start to finish.
General Session
We built a tightly produced general session that anchored the entire event. Every element—from content flow to executive staging—was designed to keep the audience engaged while clearly communicating United’s vision.
Creative & Scenic Design
The environment reflected United’s evolution: modern, elevated, and intentional. Clean design, dynamic visuals, and purposeful staging worked together to support the story without distraction.
Rigging & Technical Direction
Behind the scenes, LSAV engineered the infrastructure to support a complex, high-visibility production. From rigging to video integration, every technical element was executed with precision to ensure a seamless show.
Talent Management
We worked closely with United’s executive team to ensure every speaker was prepared, confident, and aligned—resulting in a polished, on-message delivery across the program.
Staffing & Show Execution
Our team managed the full show flow, ensuring transitions were smooth, cues were tight, and every moment landed exactly as intended.
United Customer Connection 2024
The Moment
The highlight of the event was the live reveal of United’s Relax Row—and it was designed to land.
An executive set the stage, introducing the concept to the audience. Then, in a perfectly timed transition, they threw to a live camera feed, instantly shifting the audience’s perspective from stage to the real, in-house seating environment.
In that moment, the product wasn’t just described—it was experienced.
The reveal created a direct, immersive connection between the audience and the innovation, turning a product announcement into a true show moment.
The Result
United’s Media Day delivered on every level—clear messaging, elevated production, and a defining reveal that captured attention.
LSAV helped transform a complex product launch into a streamlined, high-impact experience that:
Brought multiple innovations to life in a cohesive narrative
Elevated executive storytelling and presence
Delivered a seamless blend of live production and real-world integration
Created a memorable moment that resonated beyond the room
