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A High-Profile Partnership Announcement Engineered Under Pressure

The LSAV POWERHOUSE Approach to the United Emirates Partnership Announcement

The LSAV POWERHOUSE Approach to the United Emirates Partnership Announcement

Key services:

  • Full-scale Event Production
  • Event Logistics
  • AV Technology and Management
  • On-site Execution
  • Production and Meeting Planning
  • Scenic and Stage Design
  • Press and Interview area set up
  • Attendee Registration and wayfinding
  • Venue and Security Management
  • Temporary Infrastructure (seating, bathrooms, internet, power)

The Challenge

The LSAV difference lies in our ability to deliver exceptional experiences within tight timelines and complex logistical constraints. Our long-standing partnerships with high-profile clients are a testament to this capability. A recent example of our process in action was the United Airlines and Emirates partnership announcement. United approached us with a unique challenge: they needed to unveil their new route-sharing agreement with Emirates in under a month, and the event had to highlight the partnership in a visually stunning, high-profile way.

The event needed to convey the magnitude of the announcement while showcasing the partnership between two major airlines. The catch? The event had to take place in a working aircraft hangar, along with the heightened security requirements needed at this venue. With a demanding timeline and a complicated venue, LSAV POWERHOUSE was tasked with pulling off an extraordinary experience under challenging conditions.

The Process

The event concept United presented to us was simple but ambitious: two airplanes, a large stage, and three video screens set against the natural sky to create an immersive experience. The sketch for this vision was literally drawn on a napkin. Despite the simplicity of the initial idea, LSAV POWERHOUSE’s team of experts went to work, managing every aspect of the event from start to finish. This involved all our specialized teams—production and meeting planning, creative design, media development, event logistics, AV technology, and onsite execution.

Given the tight timeline, we had only a day and a half to load in all the event components and mere hours to break down before the planes had to return to their flight schedules. The aircraft were scheduled to fly to New York City and Dubai later that day, and the hangar needed to resume its regular operations promptly. The venue also presented challenges in terms of providing comfortable event accommodations—seating, registration, bathrooms, internet access, and power sources—along with managing transportation and wayfinding from attendee parking into the secure hangar area.
Our creative team worked tirelessly to storyboard every moment of the 22-minute event, from attendee arrival to departure, ensuring that every onstage and on-screen element was carefully planned. We created a detailed run-of-show document, which included provisions for media coverage, space for press to film, audio support, and post-announcement interview areas with the necessary tech setup.

The Results

Despite the complexities, the United Emirates partnership announcement was a resounding success. The event unfolded flawlessly, with all components executed to perfection within the tight timeframe and logistical constraints. The immersive activation, featuring the airplanes, stage, and video screens against the backdrop of the sky, captured the attention of the attendees and media, delivering a picture-perfect moment for United and Emirates.
The media response was overwhelmingly positive, and both United and Emirates were thrilled with the event’s seamless execution. The event not only met the clients’ needs but also exceeded expectations, creating a memorable experience that showcased the strategic partnership between the two airlines. The combination of meticulous planning, flawless execution, and creative vision helped make this challenging event an unforgettable success.

At LSAV POWERHOUSE, we thrive on turning ambitious ideas into reality, even when faced with tough constraints. This partnership announcement serves as a prime example of how we approach every challenge with precision, creativity, and a commitment to excellence.

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