Events created for internal messaging, education and recognition of an organization’s own employees is as important as spreading the word to an external audience. When LSAV was asked to handle internal programs for the ABBOTT and ABBVIE teams, we accepted the challenge. For many years, we have created intimate environments for their own corporate gatherings. Usually held in smaller rooms with fewer attendees and almost always including a non-standard layout, our goal is to maximize a room’s potential and take advantage of the unique architectural features while still providing a nod to the brand. Repeatedly, LSAV has been trusted to develop new looks for these annual internal meetings and ceremonies.